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Nigeria @60: Federal Govt to award N3m, other prizes for best anniversary branding ideas

As countdown to Nigeria’s Diamond Jubilee begins, the Federal Government has called on Nigerians to submit creative ideas that can brand the anniversary.

Dr Isa Pantami, the Minister of Communications and Digital Economy, made the call on Saturday in a statement in Abuja as part of the activities to mark the celebration.

According to the ministry, the winner for the best branding idea will take home the cash prize of N3million, the first runner up gets N1.5million and the second runner up N1million.

Pantami, who doubles as Chairman, Diamond, Innovation, Change Sub-Committee, Nigeria @60 Inter-ministerial Committee, said President Muhammadu Buhari had approved an inclusive National Independence Celebration programme in line with COVID-19 protocols and guidelines.

He said that to ensure inclusiveness, the thematic and creative aspects of the event would be designed by Nigerians for Nigeria, focusing on the proposed theme “Together at 60”.

“On Oct.1, Nigeria will be celebrating its Diamond Jubilee as it turns 60 years.

“It is a day that reminds every citizen about the dawn of the nation we call our country, a diverse nation with resilient and hardworking people.

“Nigerians have gone far and wide, impacting their communities and the world at large and as the saying goes, we are only as strong as we are united, as weak as we are divided.

“The Federal Government uses this opportunity to celebrate our strength as one indivisible country.

“The Federal Government is also providing opportunity for Nigerians to choose their brand and harness the power of our creative minds to create other elements that will form the brand of the anniversary,’’ he said.

Pantami said the committee would be anticipating a challenge in which they would be looking for talented, critical thinking and creative individuals or teams to produce content for the anniversary.

Pantami said that the content could be the slogan, photograph and a poem for Nigerians to mark the anniversary from Oct. 1, to Dec. 30, 2021.

The minister directed citizens to participate in the challenge as well as vote for the best brand through the challenge portal,

According to him, the best brand and concept will be presented to President Muhammadu Buhari and adopted for celebrating the country’s 60th anniversary.

“The winners will also receive prizes, in addition to being part of this epoch-making event.

“As the country eagerly awaits the unveiling of the winning brand and other elements of the celebration, we look forward to the active participation of all,” he said.

The Challenge

On the 1st October 2020, Nigeria will be celebrating its diamond jubilee as it turns 60. The Federal Government of Nigeria under the Leadership of President Muhammadu Buhari, GCFR has approved an inclusive National Independence Celebration program that will see that the thematic and creative aspects of the event are designed by Nigerians for Nigeria. The FGN wants to use this opportunity to harness the power of Nigeria’s creative minds to create a new brand identity around the anniversary theme which will be celebrated in the public space for one year.

The challenge will include selecting the best slogan, the best poem and the best photograph that best embodies the theme “Together as one”. The best concepts from each category of the challenge will be selected by a mixture of several assessment criteria including a jury. The top three finalists will present their work to His Excellency, President Muhammadu Buhari, GCFR, have their work used in celebrating Nigeria’s 60th Anniversary and will also receive cash prizes, in addition to being part of this epoch-making event.

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