- Streaming giant denies plans to leave, emphasizes support for local filmmakers.
Netflix has firmly denied speculation that it plans to exit the Nigerian market, reiterating its dedication to supporting the nation’s burgeoning film industry. The rumors were sparked during the 2024 Zuma International Film Festival when renowned Nigerian filmmaker Kunle Afolayan revealed that Netflix had recently canceled multiple projects from unnamed Nigerian filmmakers.
Afolayan, who signed a three-film deal with Netflix three years ago, described the initial partnership as a milestone for Nollywood. However, he expressed concern over the cancellations, which led to questions about the streaming giant’s long-term intentions in the region.
Netflix responded by affirming its commitment to Nigeria, emphasizing the value of Nollywood in its global strategy. “We remain deeply invested in working with Nigerian storytellers to showcase their talent on the world stage,” Netflix stated.
In recent years, Netflix has played a pivotal role in boosting Nollywood’s global appeal, commissioning and distributing local films and series such as Anikulapo and King of Boys. The company has also engaged in initiatives like filmmaker training workshops to nurture local talent.
Industry experts suggest the project cancellations may reflect shifts in strategic priorities rather than a withdrawal from the market. As of now, Netflix’s Nigerian operations and collaborations with local filmmakers remain intact​.
The streaming platform’s involvement has significantly contributed to Nollywood’s growth, enabling filmmakers to reach global audiences. While uncertainties arose following the cancellation of projects, Netflix’s recent statement aims to reassure stakeholders of its long-term vision for Nigeria.
