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Steps to launching your own ecommerce product



Are you planning to launch your product eCommerce, then look no further because you are in the right place.

Although having online business success is not easy, once you have set your mind to follow simple guidelines, like choice of product to sell to increase your online presence, dedication, hard work and required diligence to manage and move higher, your winning is guaranteed.

You must also consider finding a product to sell to abiding by business laws and getting creative with digital marketing strategies.

It won’t be easy. It comes with costs. It will take know-how and strategy. It will take dedicated design from day one. But do it right, and your business will bypass those one-hit-wonder brands to become something much more than a dream, a side gig or even a small business.

That’s why we’ve created the ultimate guide to walk you through, step-by-step, the components of selling online and how to create an actionable strategy for each stage. 

Steps to Launching an Online Business

The following guide breaks down the process of starting an online business into manageable chunks.

We will discuss all of the following points throughout every chapter in this guide; at its conclusion, you’ll learn how to start and run your eCommerce store.

Here is an overview of the 14 steps for building and starting a successful online business:

  • Find a niche.

Before you start selling, you need to find the right product with the potential for serious profitability. You’ll learn how to research different niches and even examine your own life to find problems that can be solved.

  • Evaluate market viability.

Now that you have a business idea, it’s time to dig deeper into product viability. Think about the details that can make or break your business, like the number of SKUs and shipping weight.

  • Conduct market research.

Validate your product using tactics such as keyword research and evaluating trending products.

  • Conduct competitive analysis.

Find out what’s working — and what can be improved upon — from your biggest competitors. This will tell you more about how to define your branding and positioning in the market.

  • Learn online business laws.

Shipping restrictions, zoning laws, and trademark considerations. These can all make or break your business. With this list, you can avoid the eCommerce landmines that derail your business before it gets off the ground.

  • Analyze your target market.

This is where you dig even deeper to understand your ideal shopper. Who are they? What do they like? How can you tailor both your product and your website experience to appeal to your perfect shopper?

  • Source your product.

You know you have the right product, who your customer is, and how to set up your business. It’s time to get the physical product. We’ll walk you through different ways to source your product and how to avoid common pitfalls.

  • Choose the right eCommerce platform.

None of the above matters if you don’t have an eCommerce store that sells your product, provides an intuitive shopping experience, and makes customers want to return. From Woocomerce to Shopify, Bigcommerce or any other sitebuilders. Or you might prefer to build you eCommerce platform from the scratch for flexibility, this might me costlier though.

  • Launch your store.

You’ve got the right platform and product. Who’s ready to start getting your product in front of customers? Before you do, learn all the steps you need to take to make sure you’re prepared.

  • Drive online traffic.

Once you’ve got your store up and running, learn the leading organic traffic driving tactics to get more visitors to your store.

  • Master small business shipping.

Shipping is a big topic for brands and customers alike. Learn the reality of small business shipping as it is today and the best approach your business can take to please your customers.

  • Measuring online success.

Success is nothing without analytics to prove it. We’re here to walk you through all of the key performance indicators (KPIs) you need to pay close attention to and to best leverage your data insights.

  • Scaling your business.

At BigCommerce, we enable our business to make it big. In this chapter, we’ll walk you through how to begin planning for the next stage of growth.

  • Insights directly from the industry’s top experts.

The difference between operational and successful is in mastering man’s greatest nemesis — time. Get firsthand accounts from successful entrepreneurs who have grown their home based business into online behemoths.

  • Hire capable hands to get the job going.

For a successful running of your eCommerce website, especially when you have started having a sizeable orders, then you need to start thinking of hiring more hands to bring in innovation and creativity.

eCommerce manager:

Job Description

Lead the program to ensure a successful launch of e-commerce in the market, working with the eCommerce team, Mother care’s strategic implementation partner for e-commerce, Mother care Nigerian own internal business functions, and third parties where applicable.

  • Deliver a strategic review of current operations and make recommendations for future development.
  • Ensures brand consistency of online presences.
  • Focus on product merchandising, promotional positioning, and impact on driving to the online version of the website to increase sales and revenue.



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